The Brand Guide — Issue №1

Human service. AI speed.

A marketing agency built in the Tri-Cities — pairing a real human manager with a full-stack AI production engine. Websites in days, not quarters. Service in person, not in tickets.

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Issue01 / 26 SeriesIdentity PagesVIII
Fox Valley · IL · 60510
I

The future of marketing isn't humans replaced by AI. It's humans amplified by AI, on behalf of other humans.

Human

The face.

Every client has a named contact — a local intern or manager you'll see at the Chamber lunch or Limestone Coffee. They answer the phone. They sign the email. They show up.

  • White-glove handoff — no CMS, no prompts, no dashboards
  • One real person, by name, for every account
  • Apprentice-built — interns get the byline, the credit, the experience
AI

The engine.

Behind the scenes, a full toolkit of generative models, scrapers, and pipelines produces work at a pace traditional agencies can't match — without ever appearing on the client's screen.

  • Claude · Gemini · OpenAI · Cloudinary · Nano Banana
  • Static front-ends shipped via GitHub → Netlify
  • Hyper-local AI persona hubs scaling Fox Valley → Chicago
II
human · AI · marketing
human AI marketing
Stacked / Mark
human · AI · marketing
Inline / Reversed
h·AI
Monogram / Favicon
III

A two-temperature system. Warm humans. Cool intelligence. Grounded in Midwestern neutrals.

Primary · Foreground

Ink Navy

#0F1B2D R15 G27 B45
Primary · Canvas

Bone

#F6F1E7 R246 G241 B231
Accent · Human

Hearth Orange

#E2733B R226 G115 B59
Accent · AI

Signal Cyan

#3DBDC9 R61 G189 B201
Neutral

Slate

#4A5663
Neutral

Limestone

#C9C2B3
Neutral

Pure White

#FFFFFF

Rule 01

Hearth Orange and Signal Cyan rarely share equal weight. One leads, one accents.

Rule 02

Never pure black. Use Ink Navy. The warmth matters.

Rule 03

Bone is the default canvas. Pure White is for high-contrast moments only.

Rule 04

Maintain WCAG AA contrast — 4.5:1 minimum for body text.

IV
Display / Headlines

Fraunces

Humanist serif · Variable · Optical sizes 9–144

Marketing at the speed of AI.

Aa Bb Cc Built in Batavia. Quietly powerful since 2026.
Tracking: -0.01em Line-height: 1.05–1.15 Case: Sentence
Body / UI

Geist

Geometric sans · Variable · 300–700

A clean, neutral sans for body copy and interface text. Designed to disappear so the message can land.

Aa Bb Cc Set at 16–18px minimum on web. Open tracking. Line-height 1.5–1.65.
Min size: 16px web Line-height: 1.5–1.65 Weights: 400, 500, 600
Mono / Technical

Geist Mono

Monospace · Variable · 300–600

AI = engine. Human = brand.

01 · AI · h·AI { deployment: "netlify" } curl https://humanai.marketing
Reserved for: AI mark, code, technical UI Default color: Signal Cyan
V

Plainspoken. Confident. Local. Warm.

We are

  • Approachable
  • Fast
  • Capable
  • Local
  • Modern
  • Candid

We are not

  • Cold
  • Corporate
  • Hype-driven
  • Jargon-heavy
  • Gatekeeping
  • AI-evangelizing
On-brand Case study
We rebuilt the Batavia Park District's events page in four days. Same content, half the load time, zero CMS logins for their staff.
Off-brand Same case study
Leveraging cutting-edge generative AI, we orchestrated a holistic digital transformation for a key municipal stakeholder.
On-brand Client email
Hi Tad — your new homepage is live. Two small things I'd like your eyes on before we send the newsletter Friday.
Off-brand Same email
Per our previous correspondence, please find attached the deliverables for your review at your earliest convenience.

Lexicon

Use

  • build, ship, launch
  • local, neighborhood, hometown
  • AI tools, AI workflow
  • website, page, email
  • client, business owner
  • intern, manager, team

Avoid

  • leverage, synergize, ideate
  • hyperlocal-first ecosystem
  • AI-powered, AI-driven, AI-enabled
  • digital asset, touchpoint
  • stakeholder, end-user
  • resource, headcount
VI
Primary tagline

Human service. AI speed.

Variants by context

  • Marketing at the speed of AI. Service at the speed of a neighbor.
  • Local marketing. Light-speed delivery.
  • Your local agency. With superpowers.
  • Built by humans. Powered by AI. Made for the tri-cities.
01

Speed You Can Feel

Days, not quarters. Hours, not weeks. New page live before your next staff meeting.

02

A Real Human, By Name

You won't get a ticket number. You'll get a person — and you'll probably see them at Limestone Coffee.

03

Built Local, Made Premium

We invest in the tri-cities first. Our portals, our talent, our clients — all rooted in the Fox Valley.

Boilerplate

Human AI Marketing is a tri-cities marketing agency that pairs human managers with a full-stack AI production engine. Founded in 2026 in Batavia, Illinois, we build websites, brand systems, email campaigns, and creative for local businesses and regional employers — delivered in days instead of months. Our white-glove service means clients never touch a CMS, an AI prompt, or a dashboard. They tell us what they want. We ship it.

VII
  1. 01

    Human First

    Every client has a named human contact. AI never answers a client email unsupervised.

  2. 02

    Hometown Loyalty

    We prioritize businesses, schools, and civic groups in our service area before chasing distant accounts.

  3. 03

    Light Speed

    If a deliverable takes a competitor six weeks, our target is six days. Speed is a feature.

  4. 04

    Honest Pricing

    We quote based on real AI compute plus real human hours. No agency tax. Margins come from efficiency, not opacity.

  5. 05

    Apprentice-Built

    Interns aren't a discount — they're the future of the industry. We train, mentor, and credit them publicly.

  6. 06

    Quietly Powerful Tech

    The client should never see the gears. The work should look effortless.

VIII

The brand in the wild.

humanai.marketing
Work · Services · Tri-Cities · Contact

— A Fox Valley agency

Days, not quarters.

Websites, branding, and email for local businesses — built by humans, powered by AI.

Start a project →
Web · Homepage
Account Manager

Maya Hernández

maya@humanai.marketing

630 · 555 · 0148 — Batavia, IL

human · AI · marketing Human service. AI speed.
Print · Business Card
BataviaIL.co Powered by human·AI·marketing

Downtown Social

Persona · Local guide for the Riverwalk crowd

  • Limestone Coffee · Wilson Street
  • The Bull Bar · Batavia Riverwalk
  • River's Edge Park · Houston St.
Web · Persona Hub Card
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