the mark.
An imperfect circle, drawn once. A human signal running through it.
01
what it is.
Two strokes, nothing else. Both drawn by hand, and both mean something.
- The circle
- An ensō — drawn in one motion, deliberately imperfect. It is the community we work inside, and the beginner's mind we bring to it. It never gets corrected into a perfect circle.
- The wave
- A human signal — a hand-drawn tilde riding through the middle. It is a voice, a heartbeat, a wavelength. The asymmetry is the point: no two passes of a pen are the same.
- Together
- The human signal inside the loop. Everything the agency makes should feel like this: technology holding the shape, a person supplying the life.
Clear space. Keep at least one quarter of the mark's diameter clear on every side — no type, no photos, no edges. The mark is quiet; give it room to be quiet in.
02
drawn three times.
One drawing cannot survive every size — thin hand-drawn strokes disappear at favicon scale. So the mark exists as three drawings with the same gesture: strokes thicken and the wobble calms down as the mark gets smaller. Pick by final rendered size, never by scaling whichever file is nearby.
The display drawing scaled to 16px — the strokes thin out and the wave dissolves.
The small drawing at 16px — redrawn heavier and calmer, so it still reads as the mark.
03
with the name.
The wordmark is Fraunces, lowercase, with the AI set italic in teal. The mark sits to its left at cap-height-and-a-half, or above it when centered. On its own, the mark is reserved for places the name already lives — avatars, favicons, watermarks.
Primary lockup — horizontal
Stacked — centered contexts only
Monogram — tight spaces, internal pages
04
in color.
The palette is small on purpose: warm paper, ink, one quiet teal. The mark is Ink on the light surfaces and Bone on the dark ones. Teal is a rare accent — never the default. No orange, no bright cyan, no gradients, no shadows.
05
out in the world.
The same gesture, everywhere the brand shows up. Small drawing in the tab, standard drawing in the avatar, display drawing wherever there's room to breathe.
Browser tab
Small drawing as the favicon — human-ai-marketing-mark-small.svg. This page is already wearing it.
App icon
Sumi tile, Bone strokes, radius at 23% — home-screen and touch icons.
Avatar
Social profiles and Google Business. Mark at ~62% of the circle; both colorways allowed.
Email signature
humanaimarketing.org · Batavia, Illinois
Standard drawing at 44px, left of a two-line signature. Nothing else.
Photo watermark
Bone mark at 40px, lower right, over the calmest corner of the photograph. Never over a face, never bigger than a thumbprint.
Business card
Front: Bone stock, standard mark, wordmark bottom-left. Back: Sumi flood with the display mark alone, centered.
06
leave it alone.
The imperfection is the signature. Most damage comes from trying to help.
07
the files.
The two "Logo" files carry the mark plus the full name — use those for most materials. The "Mark" files are the circle alone. PNGs are transparent and ready to place; the SVGs scale losslessly for design tools.
